Advisory
In a field where tools are automated and methodologies commoditised, what endures is perspective. The kind forged through doing. What we recommend, we have done. We still do. We also conduct editorial due diligence for funds investing in content assets.
You are...
- Media groups and editorial brands in transformation
- Investment funds seeking to assess or create value from content assets
- Content creators at the scale-up stage
- Founders and creators developing a media or cultural project
- Investment funds assessing content or IP assets
- Acquirers of production companies or audiovisual catalogues
Two missions at the heart of our practice
We step in where financial analysis stops: the value of content, a format, a creative team or a catalogue cannot be read in a balance sheet.
You have the audience. You have the revenue. You don't have the structure yet. Past a certain threshold, the questions change entirely: how do you diversify beyond AdSense and brand deals? Should you launch your own production company or partner up? How do you secure the rights to your formats? We support YouTube, podcast, and digital creators who want to transition from a content channel to a production comapny.
-
For whom
- YouTube creators & podcasters looking to structure their business.
- Growing digital talent seeking to diversify.
- Creators wishing to secure their rights and choose between setting up their own production company or partnering with an established player.
For funds and acquirers investing in a production company or IP catalogue. We answer the questions a financial auditor cannot: real catalogue value, talent dependency, rights exploitation potential, depth of broadcaster relationships.
-
What we assess
- Independent production companies
- Audiovisual rights catalogues and IP
- Projects in fundraising or sale phase
Additional services
Founders advisory
Board Advisory & Founder Mentorship: strategic support for Creative Economy leaders, driving organizational structure, fundraising, governance, and executive hiring.
Editorial & digital strategy
Editorial strategy and transformation: from brand audits to digital governance, including multi-platform content deployment, production workflow optimization, and AI integration.
Transformation & AI
Generative AI Optimization: streamlining workflows through automation, smart indexing, and rapid prototyping to turn productivity gains into measurable business growth.
Format development
Support for the design of audio, video, and digital formats: TV, SVOD, linear radio, podcasts... From the initial concept to the pilot, including the production bible and packaging
Training
Education & Mentorship: guest lecturing at leading media schools (Sup de Pub...) to equip future industry leaders with expertise in media convergence, digital innovation, and format development.
Our approach
01 — Frame
A Kintsugi engagement always starts with a short, sharp diagnostic: business stakes, operational constraints, competitive landscape.
02 — Build
We work alongside teams, not in their place: actionable recommendations, concrete deliverables, knowledge transfer.
03 — Embed
We stay available in advisory mode to follow execution and adjust the trajectory over time.